{"id":266,"date":"2023-05-12T06:56:06","date_gmt":"2023-05-12T11:56:06","guid":{"rendered":"https:\/\/develop.phillips66.com\/fuelsuppliercom\/\/?page_id=266"},"modified":"2024-09-25T14:31:57","modified_gmt":"2024-09-25T19:31:57","slug":"branding-requirements","status":"publish","type":"page","link":"https:\/\/develop.phillips66.com\/fuelsuppliercom\/getting-started\/branding-requirements\/","title":{"rendered":"Branding Requirements"},"content":{"rendered":"\n\n<h2 class=\"wp-block-heading\">Branding Requirements<\/h2>\n\n\n\n<p class=\"has-text-align-left is-style-overline\">The experience a customer has at your store is about more than just the image. Because of this, all branded sites must meet consumer focused criteria that show they can deliver the fast, safe, friendly and clean experience consumers expect today. Learn more about the Premier and Signature Image Program criteria below.<\/p>\n\n\n\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" id=\"premier-image-requirements\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n\n\n\n<div class=\"wp-block-group alignwide hero hero--overlap-lg has-white-background-color has-background is-layout-flow wp-block-group-is-layout-flow\" id=\"phillips-66-shield\">\n<h3 class=\"wp-block-heading is-style-default\">Phillips 66\u00ae Shield<\/h3>\n\n\n\n<p class=\"is-style-overline\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>4 or more MPDs&nbsp;<\/li>\n\n\n\n<li>2000+ square feet convenience store&nbsp;<\/li>\n\n\n\n<li>6+ front and\/or adjacent parking spaces&nbsp;<\/li>\n\n\n\n<li>Free interior public restroom&nbsp;<\/li>\n\n\n\n<li>C-store scanning capability&nbsp;<\/li>\n\n\n\n<li>No auto repair\/service or lube bays<\/li>\n<\/ul>\n<\/div>\n\n\n\n\n\n<div class=\"wp-block-group alignwide hero hero--overlap-lg has-white-background-color has-background is-layout-flow wp-block-group-is-layout-flow\" id=\"wave-76\">\n<h3 class=\"wp-block-heading is-style-default\">76\u00ae Wave<\/h3>\n\n\n\n<p class=\"is-style-overline\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>4 or more MPDs&nbsp;<\/li>\n\n\n\n<li>1600+ square feet convenience store&nbsp;<\/li>\n\n\n\n<li>Free interior public restroom&nbsp;<\/li>\n\n\n\n<li>C-store scanning capability&nbsp;<\/li>\n\n\n\n<li>No auto repair\/service or lube bays&nbsp;<\/li>\n\n\n\n<li>No ranch style canopies or storefronts<\/li>\n<\/ul>\n<\/div>\n\n\n\n\n\n<div class=\"wp-block-group alignwide hero hero--overlap-lg has-white-background-color has-background is-layout-flow wp-block-group-is-layout-flow\" id=\"conoco-apex\">\n<h3 class=\"wp-block-heading is-style-default\">Conoco\u00ae Apex<\/h3>\n\n\n\n<p class=\"is-style-overline\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>4 or more MPDs&nbsp;<\/li>\n\n\n\n<li>2000+ square feet convenience store&nbsp;<\/li>\n\n\n\n<li>6+ front and\/or adjacent parking spaces&nbsp;<\/li>\n\n\n\n<li>Free interior public restroom&nbsp;<\/li>\n\n\n\n<li>C-store scanning capability<\/li>\n\n\n\n<li>No auto repair\/service or lube bays<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" id=\"signature-image-requirements\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n\n\n\n<div class=\"wp-block-group alignwide hero hero--overlap-lg has-white-background-color has-background is-layout-flow wp-block-group-is-layout-flow\" id=\"phillips-66-rivet\">\n<h3 class=\"wp-block-heading is-style-default\">Phillips 66\u00ae Rivet<\/h3>\n\n\n\n<p class=\"is-style-overline\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Standard site requirements<\/li>\n\n\n\n<li>Minimum volume threshold varies by market<\/li>\n<\/ul>\n<\/div>\n\n\n\n\n\n<div class=\"wp-block-group alignwide hero hero--overlap-lg has-white-background-color has-background is-layout-flow wp-block-group-is-layout-flow\" id=\"crest-76\">\n<h3 class=\"wp-block-heading is-style-default\">76\u00ae Crest<\/h3>\n\n\n\n<p class=\"is-style-overline\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Standard site requirements<\/li>\n\n\n\n<li>Minimum volume threshold varies by market<\/li>\n<\/ul>\n<\/div>\n\n\n\n\n\n<div class=\"wp-block-group alignwide hero hero--overlap-lg has-white-background-color has-background is-layout-flow wp-block-group-is-layout-flow\" id=\"conoco-fusion\">\n<h3 class=\"wp-block-heading is-style-default\">Conoco\u00ae Fusion<\/h3>\n\n\n\n<p class=\"is-style-overline\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Standard site requirements<\/li>\n\n\n\n<li>Minimum volume threshold varies by market<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-white-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\n\n<h3 class=\"wp-block-heading\">Standard Gas Station Requirements<\/h3>\n\n\n\n<p class=\"is-style-overline\">See the requirements in order to do business with us.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/develop.phillips66.com\/fuelsuppliercom\/\/getting-started\/standard-gas-station-requirements\/\">Learn More<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\n\n<h3 class=\"wp-block-heading\">Brand Conversion Timeline<\/h3>\n\n\n\n<p class=\"is-style-overline\">Brand image installation at each site requires a tried-and-true process.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/develop.phillips66.com\/fuelsuppliercom\/\/getting-started\/brand-conversion-timeline\/\">Learn More<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-psx-black-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Let&#8217;s Talk<\/h2>\n\n\n\n<p class=\"is-style-overline\">We\u2019re invested in the continued success of your business. Contact us today and find ways to help your site <em><strong>Power Ahead.<\/strong><\/em><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Phillips 66\u00ae Shield 76\u00ae Wave Conoco\u00ae Apex Phillips 66\u00ae Rivet 76\u00ae Crest Conoco\u00ae Fusion Standard Gas Station Requirements See the requirements in order to do business with us. Brand Conversion Timeline Brand image installation at each site requires a tried-and-true process.<\/p>\n","protected":false},"author":64,"featured_media":0,"parent":46,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":"","widen_thumbnail_url":"","widen_thumbnail_width":"","widen_thumbnail_height":"","widen_thumbnail_focal_point_x":"","widen_thumbnail_focal_point_y":""},"class_list":["post-266","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Premier Gas Station Branding Requirements | Phillips 66\u00ae<\/title>\n<meta name=\"description\" content=\"All branded sites must meet consumer focused criteria that show they can deliver the fast, safe, friendly and clean experience consumers expect today.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/develop.phillips66.com\/fuelsuppliercom\/getting-started\/branding-requirements\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Premier Gas Station Branding Requirements | Phillips 66\u00ae\" \/>\n<meta property=\"og:description\" content=\"All branded sites must meet consumer focused criteria that show they can deliver the fast, safe, friendly and clean experience consumers expect today.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/develop.phillips66.com\/fuelsuppliercom\/getting-started\/branding-requirements\/\" \/>\n<meta property=\"og:site_name\" content=\"Fuel Supplier &amp; 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